French cosmetics brand for men with black and mixed skin, Oju-Wa combines skincare traditions in a contemporary and modern universe, strongly influenced by urban cultures.
I personally encountered problems in providing myself with appropriate care.
The idea of creating my own brand was very quickly obvious.
A lot of work has been done in collaboration with a French laboratory, in order to design suitable formulations.
Black and Métis men now have their own solution to taking care of their skin.
These products were inspired and designed especially for us.
Oju-Wa is not just a simple skincare brand, it's a whole parallel universe. She finds her inspiration in fashion, art and music.
"Oju-Wa breaks with classic codes of male beauty and democratizes skincare for men."